• Geek 007

MacBook Just Got MORE Expensive

APPLE has doubled the cost of its RAM upgrades on the recently-released 13-inch MacBook Pro in the last fortnight - meaning it could cost twice as much to get your hands on the exact configuration you want. Here are all the details.

Apple Ram Has Doubled in Price

MacBook Pro buyers will have to pay twice as much to boost RAM compared to a few days ago.


Buying the latest 13-inch MacBook Pro has just got a little more expensive. If you decided not to plump for the shiny new laptop when it launched back in May, you might regret it – as Apple has doubled the cost of upgrading the RAM inside the machine.


But it's not a price rise. Instead, this is simply a price correction, Apple has told technology blog The Verge. At launch, the Cupertino-based company charged $100 / £100 to move from 8GB to 16GB of RAM. Since this is a "Pro" machine, designed to be used to edit video footage and photos as well as a number of other resource-intensive tasks – this upgrade is sure to be popular amongst buyers.


Apple charges £200 to upgrade from 8GB to 16GB on its other macOS devices, including the recently-upgraded MacBook Air and iMac.


With the latest price tweak, the costlier RAM upgrades for the MacBook Pro are more in-line with the other machines from the Apple Store. However, it seems strange that Apple – a company known for its laser-focused attention to detail – could accidentally charge half price RAM upgrades worldwide in the weeks following the launch of a new laptop model.


Apple says it will honour the earlier, more affordable pricing for anyone who purchased the £100 RAM upgrade before the price hike.


So, those who plumped for the latest laptop in the first few weeks since its launch will make a tidy saving. As for everyone else, unfortunately, you'll be forced to pay twice as much for the same upgrade. Apple appears to have changed its pricing across the United States and European markets.


It's worth noting that the entry-level MacBook Pro uses older LPDDR3 memory – which is slower than the newer LPDDR4X memory which is found in other macOS machines, like the £1,000 MacBook Air. With the latest pricing tweak, you'll be paying more for older tech.


And that's not all. The 13-inch MacBook Pro is still powered by last year's processor ...until you cough-up for the £1,799 configuration, that is.


For more information on how we can help you keep your computer in great shape, or for advice on how to fix it if your computer is already in need of repair, call us at Goldmine IT Support Ltd today 0203 583 2650 or 07951 337 336.

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